Advanced beauty salon · Madrid
She has already looked you up. The question is whether she could book.
Of fifteen Madrid salon websites audited, not one allowed booking and twelve published no price at all. This site shows both of those working, on the salon's own domain and with no commission in between.
The four questions she settles alone, on her phone
- Can I book now?
- Yes — at eleven at night, without calling.
- What does it cost?
- Price and minutes, before walking in.
- What if I come monthly?
- Session packages, with the saving in plain sight.
- Who will see me?
- The salon, its hours and its paperwork.
What was measured
This sector's problem is no longer having no website
It's having one that does nothing. Fifteen salon websites in and around Madrid were audited: all fifteen responded, all fifteen were mobile-ready and most ran on an up-to-date WordPress. What they lack is the part that sells.
- 100 %
can't be booked
None of the fifteen has online booking. The diary lives in the phone, WhatsApp and direct messages.
- 80 %
publish no price
Twelve of fifteen don't have a single euro on their site. The platform publishes their tariff; they don't.
- 60 %
have no form at all
Nine of fifteen offer nowhere to write without picking up the phone.
Technical audit of fifteen domains, 30 July 2026. That's this market's gap, and it's what orders this site: booking first, prices second.
The centrepiece
Book at your place, not somebody else's
Pick a treatment, see how long it takes and what it costs, take a slot and confirm. Four steps, no call and no waiting for opening time. Not one of the fifteen audited sites lets you do it, and it's what justifies the price of a website in this sector.
- 1Choose a treatment
- 2Choose a day
- 3Choose a time
- 4Confirm
Choose a treatment
Choose a day
Choose a time
freetaken
Confirm
With a package, the session is deducted and nothing is paid in the room.
Enter a name for the booking.
Appointment confirmed
Full opening hours
The booking assistant needs JavaScript. Without it, these are the salon's hours: the site still says when you can come.
| Monday | 09:30–20:30 |
|---|---|
| Tuesday | 09:30–20:30 |
| Wednesday | 09:30–20:30 |
| Thursday | 09:30–20:30 |
| Friday | 09:30–20:30 |
| Saturday | 10:00–14:00 |
| Sunday | Closed |
Catalogue
Six treatments, six pages, six published prices
Each treatment with its duration, its price and the words your client actually searches for. Publishing the tariff doesn't scare anyone off — having to ask for it does.
- Device-based
Facial radiofrequency
Device-based facial work, in one-hour sessions.
- Hands-on
Deep facial cleanse
The classic room session, seventy-five unhurried minutes.
- Device-based
Focused ultrasound facial
The catalogue's longest device treatment, in a single session.
- Hands-on
Pressotherapy
Forty-five minutes of drainage in compression sleeves, lying down.
- Hands-on
Wood therapy massage
Body massage with wooden rollers, one hour.
- Device-based
Light-based hair removal
By area, fifteen to forty-five minutes.
Packages
The product worth most and displayed worst
Half the clients in this sector come once a month, so the business isn't in the single session but in the package. No site in the sample presents it as a product: here it's a page with its price, its saving and its button.
5 × Facial radiofrequency
425 €Separately 475 €
You save 50 € · 85 € per session
10 × Pressotherapy
380 €Separately 450 €
You save 70 € · 38 € per session
5 × Wood therapy massage + 5 × Pressotherapy
425 €Separately 500 €
You save 75 € · 43 € per session
The platforms
The platform isn't the enemy. It's a toll on the wrong door.
Booking platforms in this sector charge around 25 % of the first visit of every new client they bring you, and 0 % on those who come through your own site or social channels. Nobody is asking you to leave them: you're missing the other door.
The arithmetic, with your numbers
The difference is a website's maintenance, and it comes out of money you're already paying. That's why the proposal isn't to leave the platform, but to have your own door as well.
The 25 % is the published tariff of the sector's leading booking platform, read on its own website on 30 July 2026: it charges that share of the first booking of every new client arriving through its marketplace, 0 % on repeat bookings and 0 % on those coming from the salon's own site or social channels. No company is named, deliberately.
Campaign
The block that only changes if somebody changes it
From April to June treatments rise by around 30 % — the only peak this sector has actually measured. The rest of the year is filled by whatever campaign the salon decides, and the owner edits that block without calling anyone. That, literally, is what the monthly maintenance is for.
Starting the year
Jan–Feb
Campaign the salon schedules, not a sector figure
Getting ready for summer
Mar–Jun
Measured sector peak: ~+30 % in treatments
Summer pace
Jul–Aug
Campaign the salon schedules, not a sector figure
Back to routine
Sep–Oct
Campaign the salon schedules, not a sector figure
Gifts and packages
Nov–Dec
Campaign the salon schedules, not a sector figure
Reviews
Social proof at home, not only on the platform
Salons that depend on a marketplace have five to seven times more reviews there than on Google, and none on their own site. Bringing them home is free, and it's what gets read by someone already looking at your prices.
I arrived with two treatments noted down from an offer and they told me one of them I didn't need. I left having spent less than I'd planned, and came back the following month.
I booked on a Sunday at eleven at night, which is when I get a moment to think about myself. I didn't have to call or wait for Monday opening.
Knowing the price and the minutes before walking in changed how I feel about the treatment room. Not one surprise when it came to paying.
They explained how many sessions made sense and how many didn't, with the calendar in front of us. That extra bit of time is why I keep coming.
