Independent veterinary clinic · Madrid
They know your dog's name. And yours.
A neighbourhood clinic knows what your dog is called, what he had last time and what time of day he gets nervous.
What this website solves
- Booking at any hourWithout ringing mid-consultation.
- The health plan, soldExplained and comparable on one page.
- The vaccine, rememberedThe animal's year, in plain sight.
- Who will see youName, focus and registration.
This market's hook
Twenty years on the street against three months of website
This is the part that stings, and it's why a vet-owner pays for a website: the chain that opened three months ago ranks above them on Google. Not because it treats animals better — it doesn't — but because what you have is written nowhere a search engine can read.
Showing up for «vet» plus the name of the area
The chain that opened three months agoA new, fast site with a page per service.
The neighbourhood clinic that's always been thereTwenty years of case history Google cannot read.
Booking at eleven at night
The chain that opened three months agoA two-tap form on the phone.
The neighbourhood clinic that's always been thereA phone that only answers while you're in consultation.
Knowing who will see you
The chain that opened three months agoCorporate template profiles, barely a name.
The neighbourhood clinic that's always been thereThe same vet for ten years, and it says so nowhere.
Being reminded about the vaccine
The chain that opened three months agoAn automatic notice the moment it's due.
The neighbourhood clinic that's always been thereA handwritten note on a paper record.
A health plan
The chain that opened three months agoA flat rate advertised on the home page.
The neighbourhood clinic that's always been thereA better plan than theirs, which nobody can find.
No real chain is named, described or assessed here.
Services
Nobody searches for «veterinary clinic». They search for what's wrong with their animal.
Six services, six pages of their own. Each answers a different search and has its own moment in the year: that's the difference between competing once and competing six times.
Consultation and preventive medicine
The annual check-up, day-to-day consultations and follow-up for older animals.
Consultation €38 · included in all three health plans
Vaccination and deworming
The annual schedule, a puppy's first course and the spring parasite campaign.
Annual vaccine from €32 · full puppy course €96
A puppy's first visit
Registering a new animal: identification, the first-year calendar and handling advice.
First visit €45, with identification and a calendar report
Surgery and neutering
Neutering, soft-tissue surgery and dental extractions, with a quote up front.
Neutering from €185 (cat) and €245 (medium-sized dog)
Diagnostics and laboratory
Digital radiography, ultrasound and bloods with results in the same consultation.
Radiograph €55 · full blood panel €68
Travel certificate and pet passport
European passport, health certificate and a pre-travel or pre-boarding check.
European passport €42 · health certificate €35
A clinic's year
A clinic's year is not flat
And that's the argument for monthly upkeep. The spring parasite campaign is the trade's flagship: it runs from February to May, when the heat drives ticks and mosquitoes. In June and July, what people search for is travel certificates and pet passports. September brings the check-ups back, and January brings the Christmas puppies. A website that doesn't move with the year is late to all four.
Peak momentAll year round
Reminders
Your animal's year, written down
Vaccination, deworming and the annual check-up are the only three visits to a clinic that can be predicted a year ahead. This is the trade's dormant margin: no independent's website remembers them, and the client who forgets doesn't come back until something is wrong.
Once a year
Annual vaccination and record card updated
What the website remembersA notice a month ahead, with last year's exact date in view.
Every three months
Internal parasite treatment
What the website remembersFour notices a year the client doesn't have to write down anywhere.
Monthly in season
External parasites: ticks, fleas and mosquitoes
What the website remembersA notice as the spring campaign starts, which is when the trade communicates.
Every six months from age eight
Senior check-up with bloods
What the website remembersThe reminder owners appreciate most and the one that leaves the most recurring income.
It is not a veterinary schedule: each animal's is set by its own vet.
Health plans
The product that pays for this website
A health plan is your subscription, not ours: the client pays monthly, the clinic gains predictability, and the animal stops coming in only when it's ill. It's the best return argument in this market, because the website pays for itself out of the margin on a product the website itself helps sell.
Reviews
In veterinary care nobody judges the treatment. They judge the treating.
An owner can't assess a blood panel, but they know perfectly well whether you called the next day, whether you explained the quote first, and whether you remembered their cat's name. That's what the reviews that bring new clients talk about.
4.9out of 5 · 168 reviews
“They rang the next day to ask how he'd got through the night. I wasn't expecting that, and it's why I keep coming back.”
Annual check-up, nine-year-old crossbreed · 2 weeks ago
“They gave us the whole first-year calendar in writing and went through it without rushing. We left knowing what's due and when.”
A puppy's first visit · 1 month ago
“They remember her name and her temperament. Given how much she hates leaving the house, being handled like that shows.”
Fourteen-year-old cat · 2 months ago
“They gave me the quote before doing anything and the invoice was exactly that. No surprises.”
Consultation and quote · 3 months ago
The team
Here the brand is the person
In this trade the bond isn't with a logo: it's with whoever holds the animal on the table. And yet it's the least published thing of all. In this market's field sweep, none of the clinics reviewed gave the full name of the person in charge, and one didn't even identify its owner in its own legal notice.
And when you're in surgery as someone tries to book?
That client doesn't wait: they call the next clinic. The booking request collects just enough — which animal, what's going on and when they can come — to call back already knowing what it's about.